Does Emotion Really Motivate People to Buy?
This article is very short and sweet. Ask any commercial copywriter and they’ll tell you the best way to get people to open their wallets and buy is by…
Content creation
Don’t Be Lazy. Write Your Own Content
No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a…
Stop Content Marketing - You Don’t Know What You’re Doing
Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told…
Are You a Marketing Cheapskate?
How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer…
5 Ways to Make Sure Your Copywriting Project Runs Smoothly
Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving…
Content Marketing Made Simple
Let’s start at the beginning and ask what’s content marketing? It’s a way of getting your business found online, building your brand, and giving your customers something for nothing to generate trust. Consistently high quality content will begin to build…
Green Marketing - How to Recycle Your Old Content
Over the years you’ve amassed some pretty strong content. You have some great blog posts that are still being shared and talked…
How to Find The Most Powerful Benefit Your Product Offers
You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are…
The Differences Between In-house Writers and Professional Copywriters
You have a constant need for content, so what do you do? Muddle along by using in-house writers, who aren’t actually professional writers, but can string…
Why You Shouldn’t Aim to Write Award Winning Content
That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never…
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