2018 | Briar Copywriting

Your Marketing Must Focus On One Idea Only

“The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki Working…

Content Creating - The Number One Mistake You’re Making

Content creation is a big part of running any business. It doesn’t matter if you’re a one-person band or a multinational corporation,…

Why Your Copywriter Will Give You What You Ask For

The most important part of any copywriting project is the briefing. This will show your writer what you’re looking…

Copywriting For Sole Traders

Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t…

Go Green With Your Old Content

Being green is the new black. We’re told to recycle everything, so how about recycling your content? Over the years, you’ll build up a valuable library of content. It contains things like blogs,…

Does Your Homepage Hit The Spot?

How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem…

These Four Mistakes Are Killing Your Email Campaigns

Creating emails sounds as though it should be the most natural thing in the world. You work out what you want to say, you put it…

Why Don’t You Want To Be Different?

From an early age, we’re led to believe that being different is a bad thing. Throughout our school journey, we want to fit in with the ‘in’ crowd. We…

Listening - The Copywriter’s Secret Weapon

A copywriter is probably the best listener you’ll ever come across. It’s the skill that enables them to write amazing content. That’s why, during any client meeting, the copywriter will do more listening…

5 Successful Types Of Content You Should Be Using

When it comes to writing your marketing content, I get your thought process goes something like this: I want people to buy…