Social media is a powerful marketing force. Most companies today realise this and have embraced it with open arms. But others are still needing a bit of encouragement. There are a number of big bosses out there who are yet to…
Quite often, landing pages stand out like a sore thumb when you land on them. Normally, this is because they scream BY ME NOW in very large,…
First of all, congratulations for getting your blog set up and for publishing posts. Another blogger is born. But is it going as well as you’d hoped? Have you noticed that not only is your…
Search engine optimisation doesn’t have to be scary. Despite the claims of some, anyone can make simple SEO checks on their website that will make a difference to their rankings.…
Search engine optimisation can seem like an unfathomable language at times. Working our what your keywords should be, organising your site structure and building back links are all part of this, at times, mystical…
Google has been a God send for shopaholics everywhere. No longer do you have to spend hours trudging around over-heated stores. Now, you can sit and relax in…
Content, content, content - you know the search engines love it, but writing it without a purpose will have little or not effect to your online marketing strategy. You already know that the regular addition of new content will…
Keywords are the holy grail of online marketing and search engine optimisation. They are what stand between your website being relegated to being an expensive electronic brochure that no one ever sees, or being…
Is email marketing part of your marketing strategy? If so, I bet you’ve pondered long and hard about how to get your emails opened. Much of the problem you face is that, ultimately, the…
How do you know if you have a piece of good copy or not? Can you tell, just by looking at it? Annoyingly, the answer is…
