Why I Won’t Be Writing A Book On Copywriting
After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written…
Our top blog posts
A Quick Guide to Why Landing Pages Don't Need a Gag
I am so fed up of seeing landing pages that try to be funny in a lame attempt to get me to sign up for something, or buy a product. It’s not necessary. That’s right, if you’re working on your landing page right now and have been stuck for a gag for the heading, […]
Read More"You talking to me?"
What is the one marketing mistake I see companies making time and time again? It’s all over their website, brochures, leaflets, email marketing – in fact every piece of marketing spiel they produce. Give up? They talk about themselves. Who’s doing the buying? I know you think the world of your company and its products […]
Read MoreConcentrate on Conversions Not Traffic
Most business owners are obsessed by the amount of traffic they get to their website. You’ve no doubt heard them boasting at networking events about how many thousands of unique visitors they get month, figures at their finger tips because they check their analytics every week to boost their ego. They smile smugly as they […]
Read MoreDo You Know The 10 Must Have Words For Website Copywriting?
The copywriting on your website is the one thing that will make it work. “You would say that, you’re a freelance copywriter!” Yes I am, but that’s not the reason for saying it. You see flashy graphics and animations might look pretty but it is the copywriting that will convey your sales message to your […]
Read MoreDirect Marketing Recipe
Indulge me for a moment and think of yourself running a busy kitchen. Business couldn’t be better; bookings are up, in fact you now have a waiting list for tables. You have to bring in a new chef to cope with the extra workload. On Wednesday evening he arrives ready and raring to go. But, […]
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Content Without A Strategy Is Just Words
Creating compelling, high-quality content is essential for the online visibility of your business. It’s great to have a stack of original articles to drip feed to your audience. However, they…
Be Different With Your Marketing And Stand Out
A few years ago I wrote a blog about daring to be different. It’s something you know you should be, but it takes a brave soul to…
Your Emails Are Offending Potential Customers
When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because…
Why Does Professional Copywriting Cost So Much?
I don’t think professional copywriting is expensive. But I would say that, wouldn’t I? Many see it as an optional extra to their business’s marketing strategy, but it’s essential. I…
Writing A Sales Letter - Tips From Legendary Copywriters
Sales letters remain a common form of marketing. However, they are also the trickiest to write. Understanding the art behind them and the…
Joining The Dots Marketing
Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content;…
Help! I Have No Idea What To Write About
If you’ve been blogging for a while, it happens. You can ride the crest of a wave for months. Blog topics fly at…
This Is What Your Online Shopper Really Want
Second-guessing what you online shoppers want is a dangerous game. Get it wrong, and they’ll leave in their droves. I found this fantastic infographic on MarketingProfs. It’s…
6 Ways To Increase The Trustability Of Your Website
Yes, I know ‘trustability’ isn’t a word, but for this article, it’s been added to the English lexicon. Over and above a…
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