What Does a Copywriter Do?

April 2^nd 2013 Sally Ormond what a copywriter does, what does a copywriter do

OK, a slight departure from my usual posts, but I found this video I put together a few years ago and wanted to share it with you.

Although my photo and website image are a wee bit out of date now (note to self - create new, up to date video soon), it gives a good overview of what I do as a copywriter.Of course, the one thing that’s not shown here is thinking, copywriter’s do a lot of that, but it doesn’t make for good TV.

Plus, it’s a fun way of showing an insight into my world.

Hope you enjoy it and I promise I’ll work on a new one very soon.