Why Your Copywriter Will Give You What You Ask For
The most important part of any copywriting project is the briefing. This will show your writer what you’re looking…
tone of voice
Why You Need A Tone Of Voice Guide And How To Create One
In the online digital world, your tone of…
Make Your Blog Voice Unique
I get approached a lot by companies who, after reading my blog posts say: “I’ve been reading your blogs. I love the way you write and I’d love you to write blogs and articles for us…
What Is Your Brand?
How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete…
Find Your Voice Through Blogging
The best way to create a unique identity for your company online is by finding your perfect voice. That means how you express yourself, your use of words – the way you talk. Yes, I do…
Copywriting - How to be Natural and Authentic
This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…
Can You Ever Be Truly Unique?
It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must…
How Does Your Marketing Sound?
You have a personality. You have a certain way with words. You have catchphrases you use a lot. If you wrote a friend a letter, they’d be able to tell it was from you, even if…
Mind Your Language - Communicating With Corporates
“Through our organisational changes we’ll strategically transition towards a more customer centric approach. Going forward, by leveraging KPIs this paradigm shift will cultivate a results orientated environment cultivating…
What Exactly is “Tone of Voice”?
Tone of voice is one of those terms you hear bandied about by marketers and copywriters, but what does it really mean? How can a piece of writing have a voice? It doesn’t make…
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