Press releases | Briar Copywriting

Are Press Releases Still Relevant?

Is there still a place for press releases in the 21st century? Our high-tech environment means we can get news 24/7 anywhere and in whatever format we choose. So does that mean you’re wasting your time…

What is the Power of PR?

How far can your marketing budget stretch? You have to keep your website updated, brochures current, email marketing, article writing…the list is endless. All these things take time and money, but what if there…

Writing Press Releases With Clout

Press releases are a valuable marketing tool for any business. So how come so few businesses use them? They are fairly easy to write, you can even publish them online so avoiding the impenetrable newspaper editor. Yet…

Effective Press Releases

What’s the golden rule when it comes to writing press releases? DO NOT USE THEM TO SELL. A press release is all about providing the reader with news. If you want to place an advert pay for it like everyone else. But because it’s…

Keywords and Press Releases

Most people see press releases as off line marketing tools. But that doesn’t mean you should lose sight of the fact that they can also be published on online press release websites. The main advantage of that is that where…

Use Press Releases For Free Publicity

The humble press release is one of the most effective ways of promoting your business online. Being online it will hang around in cyberspace for a long time. So if you’ve written it…

Why Press Releases Are Important

Probably one of the most effect, and yet the most under used forms of marketing tools available to businesses ins the press release. Over the past 12 months, how many press releases have you made on behalf…