Plain English Doesn’t Mean Dumbing Down
Plain English is the only language you should use when creating marketing materials. That is my mantra, and I stand by it. Often, when people use a copywriter, they are under the false impression…
plain English
Is Plain English Dying in the Workplace?
This is something I come across more and more when I meet clients. During meetings, the initial plain English is replaced by an incomprehensible babble of nonsensical words and…
Why Buzzwords Are The Pits - Especially Experiential Marketing
I’ve not had a good rant for a while, so watch out, one’s on its way - and it’s all about buzzwords…
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