If you’re into search engine optimisation the chances are you’re also a keen article marketer as it’s one of the most effective ways of boosting your web presence.

Not only will it help you ‘own more of the web’, it will also position yourself as an expert in your field and generate those all important back links to your website.

But your article marketing will only be effective it if is quality content that you’re putting out. It must be:

• Well written
• Written to addresses the needs of your readers
• Something that gives value

In a rush to produce shed loads of links, some companies become hung up on quantity rather than quality. They’d rather spend only a few pounds per article (these are written by writers who are frequently based abroad and for whom English is not their first language) than pay a decent fee and hire a professional copywriter.

It shouldn’t be a numbers game

It’s true that you need a lot of articles to build links but it’s better practice to submit quality, well written articles over a period of time than bulk submitting sub-standard ones.

Putting a considered, well researched and well written article together isn’t about scanning the internet and cutting and pasting bits from other articles. A copywriter will take the time to discover:

• What topic is to be discussed
• The focus of the discussion
• Who your audience is
• What they are looking for
• What tone should be used
• What do you want to achieve with the article

It’s your reputation at the end of the day

If you are entering into the article marketing world, what you submit and its quality are very important.

You’re putting your name to it; you’re using them as a way of establishing yourself as an expert. Sub standard articles will just make you look foolish.

Remember that your articles aren’t just about link building—people are actually going to read them. Can you really afford to be that careless with your brand?

You get what you pay for

As with all things in life, you get what you pay for so if you want quality you’re going to have to pay for it.

If you are more interested in your reputation, traffic and quality you’ll pay for it.

You’ll want to get the most from your marketing budget, but just make sure you also think about your reputation.

Every marketer’s dream is to come up with a piece of collateral that markets their business forever.

Wouldn’t that be amazing?

Well, not only is it an amazing thought, it is also possible to achieve.

Don’t believe me?

Read on.

Eternal online marketing

In years gone by most of your marketing would have been done off line – so we’re looking at things like leaflets, brochures, magazine adverts…that sort of thing.

The main problem with these are they only reach a limited audience and they are soon forgotten about. Once your brochure is binned or the magazine recycled, your content is lost forever.

But the beauty of online marketing means your article, website or blog post is there forever. Plus if you weave a little SEO magic into it, it can continue to attract traffic for eternity. How powerful is that?

Make the most of your online presence

You might think “Yeah great, but where am I supposed to get the material from to create all these amazing online posts?”

The simple answer is your computer. If you have a trawl through your files I bet you’ll find a stack of old articles, blog posts, PDFs…all sorts of things that can be repurposed into SEO rich new articles and posts. With regards to the PDFs just adding them to your website won’t really help as PDFs have limited SEO abilities. But changing the content into an HTML format and incorporating within your website will give you loads of opportunities to exploit their SEO potential.

The world on online marketing is all about owning as much of the web as possible. The easiest way to do that is blog and submit articles. This will attract  links, expose your company to a vast audience and position you as an expert in your field.

You don’t have to be a copywriter to achieve great things through online marketing. Writing interesting, informative posts and articles will add value to your readers. With a splash of search engine optimisation magic, they’ll continue to add value for years to come.

Writing articles is a great way to promote your business and to position yourself as an expert in your field.

But it does take time which puts off many people.

But what would you rather do? Spend loads of money on ineffective advertising or spend a bit of time putting together some articles which will drive traffic to your website and elevate your position within your industry?

As a copywriter I have been using article marketing for quite some time. As a result mine is a known name within my industry and approximately 80% of my work comes directly through my website – not bad.

So just in case you’re still wavering about whether to try your hand at article marketing or not, here are just some of the benefits you’ll enjoy if you take the plunge:

Free advertising

The submission of articles doesn’t cost anything, only time. But because they’ll remain on the sites forever, they’ll drive long term traffic to your website therefore lasting much longer than any advert will.

Expert status

As well as promoting your business, your articles will also be promoting you. Your name will become synonymous with your field – something that money simply can’t buy.

Attract sales

Although your articles shouldn’t be direct adverts, they will generate traffic which in turn will generate sales. Hyperlink your keywords within your article to send people to your sales site.

Build your mailing list

The potential readership for your articles is vast. By adding your link within the body of your article or your author biography, you can encourage people to sign up to your newsletter therefore building your in-house mailing list.

Opening doors

The sky’s the limit. Publicising yourself and your business through articles could open the door to all sorts of opportunities for you. Joint ventures, new projects and new partners could all be possible. But if you don’t write about what you do or your industry, how will they know you exist?

So there you do, writing articles is a valuable marketing tool for driving traffic to your website and raising your own profile. The more you write, the more you’ll enjoy it and the better your articles will become.

I’m sure you know the importance of a list.

No?

OK – quick run down – the best way to market your business is through a list of people who have signed up for your newsletter. But to get people to part with their email address, you have to give them something. For example, it can be a free report, eBook or ‘How to…’ article -something of value.

Right, now that’s explained let’s tackle a problem I know many people have head on.

I need more subscribers!

Let me guess – you’re list isn’t growing. You’ve listed your website on every free advertising site there is out there and you’re even paying for advertising, but the new sign-ups aren’t forthcoming.

Well, you’re not alone. To grow your list you need to employ a long term strategy. One of the best ways of doing this is through article marketing.

Every website and blog owner out there is looking for new content to share with its visitors. A lot of these find what they are looking for from article directories which are a bit like libraries full of free articles they can use (so long as they give due credit to the original author). You’ve probably heard of sites like these – one example is Ezine Articles.

All you need to do is write and submit quality articles to these sites (which, by the way, also generate those all important one way back links to your website which will help your search engine optimisation).

Once you’ve written your article and completed your author biography (like the one I’ve added at the bottom of this post) make sure it links back to the page where you have your sign-up box.

Now, when someone reads your article and wants to know more about you, they’ll follow the link in your bio. This will take them to your page with your sign up box and, with a bit of luck, they’ll like what you have to say and enter their email address.

As a result your list will go and your reputation will spread. And that’s how you can get more subscribers.

Sally Ormond, Briar Copywriting, is a professional freelance copywriter with extensive experience in both b2b and b2c markets. For more information on how her copywriting services will help your business grow, email her at sally@briarcopywriting.com for call on +44 1449 779605.

Writing a diary for yourself is one thing – the only audience is you (unless someone takes a sneaky look at your inner most thoughts) so the process of writing is fairly straight forward. But writing for other people is a different ball game. You have to make your opinions and views entertaining and interesting enough for them to take time out of their day to read them.

When writing for publication you are putting yourself forward as an expert in your field. That comes with a lot of responsibility. What you write has to be of good quality because there’s a lot of competition on the internet.

If you are serious about article marketing it is important you are aware of one of the key elements to successful article marketing – high quality articles and lots of them.

How to write articles quickly

You’ve all heard the old saying that you should only write about things you have actual knowledge of. So that seems a good place to start.

This is a good way to gain confidence and quickly gather a library of articles that can be used on various sites. But before you begin, even if you are writing about something you know well, research your subject. That way your writing will be factually correct.

As your confidence grows you’ll be ready to tackle other subjects. But if that worries you, look at your own field and write articles about every aspect of your experience, comment on industry news and other articles. You’ll find a huge amount to write about before you even have to consider another subject.

Knowing your subject is one way of being able to produce articles quickly. The other is practice.

Writing regularly will not only help develop your writing style, it will also help your confidence grow.

Of course, article writing also calls for organisation. Make sure you adopt a cohesive structure. This blue-print will then be the basis for all your articles:

· An introduction to the topic

· Paragraphs that deal with the topic

· A conclusion to the topic

It sounds really simple but it is a winning formula that lets you convey your message properly to your readers.

Finally, I am constantly harping on about the important of keeping it simple. If your article is easy to understand it is more likely to be read so resist the urge to use complex words and sentences. Just keep it simple.

Sally Ormond – freelance copywriter

The writing of articles and article marketing is one of the best and fastest ways to market your business. As a copywriter it is something I have been doing for sometime to great effect.

Don’t believe me? OK then, I’ll prove it. I have put together 7 ways you can benefit from articles. Are you ready?

1) Articles quickly position you as an expert in your field

By writing articles you’ll be setting yourself apart from your competition. You’ll never have to grab a chair, climb on it and yell "listen to me, I’m an expert!" Your articles do that for you.

2) Articles are an army of 24/7 salespeople

Once your articles are published on the internet you’ll have a 24 hour, 7 day a week, 365 day a year international sales team working specifically for you. Not bad eh?

3) One article can have many uses

In other words, leverage. One article can be used as a free report, a newsletter feature, it can become part of an online e-course, part of a book, etc. The possibilities are endless.

4) Articles spread the word about your business and your services

Online articles have a very long shelf life. They can be picked up by anyone at anytime and anywhere.

5) Marketing articles is simple, easy and inexpensive

It costs you nothing to write an article (apart from your time). It also costs you nothing to have it listed on article directories.

6) Articles can help you build a mailing list

Once you have a few articles out there, people will click through to your site and sign up for your newsletter building a mailing list worth its weight in gold which can be used over and over again.

7) Articles let you stay in touch with clients and sell more products

On average it takes 7 contact for a new prospect to be ready to become a client. Articles let you to stay in touch with prospects and provide them with quality information.

I could go on - article writing and marketing really is a fantastic and cost effective way to your business. What are you waiting for? Give it a go.

I’m willing to bet you have probably wasted valuable time and money trying to promote your online business. Buying ads on ezines and websites often leads to disappointing results.

There’s a better way to advertise your business or website – do you want to know what it is?

Article Writing

This is an ideal marketing tool for those who want great benefits without a huge price tag - so that’s just about everyone.

By submitting quality articles to online directories you’ll get loads of exposure and publicity without a financial investment. As I’m sure you’re aware, the internet is about information, so content brings visitors to your site. That’s a no-brainer.

Consider the possibilities of regularly writing for the internet:

• Your work may be seen by millions.
• Your articles can quickly appear on over 100 websites.
• Search engines are constantly looking for new content – make it yours.
• Your targeted traffic will increase.
• By writing regularly you’ll build a valuable bank of back links
• Your articles will be permanently displayed on the internet.

By simply writing and posting articles your reputation can spread over the internet and beyond. You’ll become known as an expert in your field - how amazing is that?

When submitting your work to directory sites such as ezinearticles, keep in mind that top-ranking sites are crawled by Google more often than other sites. When these sites publish your writing, you’ll soon see results.

An author’s work is often kept permanently on websites, so one keyword-rich article can bring thousands of hits for years to come. And of course, Google will love the one-way links you’ll achieve.

Your new expert status will help build credibility and trust. Your words can create your own brand for your website and business.

Writing articles can open surprising doors to success! Try is, it’s certainly helped my profile as a freelance copywriter, so it can help yours too.

How many times have you had a brilliant idea for an article only to be frustrated by the end result?

Something you’d hoped would be Booker Prize winning stuff ends up mundane and boring. I’ve lost count of how many times I’ve started reading an article in anticipation of being entertained and enlightened, only to be bored to tears. So here are some pointers to help you create interesting and attention grabbing articles.

By understanding these tips, you will end up making your article writing incredibly powerful.

Words

I know that sounds pretty obvious but it is the choice of words that can make all the difference. Some writers try and make out they are incredibly intelligent by stuffing their articles with big, impressive words that no one understands. Don’t - simple language wins every time.

Structure

The structure of your article is also very important. Long blocks of solid text are a complete turn-off. Short, snappy sentences and paragraphs create an article that is compelling and easy to read. Don’t use five words when one will do.

The best way to achieve this is by writing a ‘How to’ article. If someone is reading it it is because they want to learn what you are about to tell them. As long as you stick to the topic and teach them how to do it, you will succeed at writing an interesting article, well, for them at least.

Tell ‘em a story

Everyone loves a story. By using this format you can illustrate how what you’re writing about has helped someone. People love reading about people.

Offer information

Finally you can keep your article interesting by offering information that is rarely found elsewhere and quite possibly information that you alone can offer.

It’s as simple as that. Article writing is a great way to promote your business. As a freelance copywriter I post numerous articles to directories to build back links to my main website.

Give it a try - after all practice makes perfect.