email copywriting

Compelling email copywriting

How many marketing emails arrive in your inbox every day?

10? 20? 50?

How many of those do you open and read?

Probably not many, which is why your email marketing has to be spot on.

Its popularity is due to it being one of the fastest and easiest ways to communicate with your customers. In the blink of an eye, your message can reach thousands of inboxes – that’s powerful marketing.

But to ensure your messages are opened, read and an action taken, your email copywriting has to be right.

Every email you send out must be:

  • Focused on your reader
  • Informative and engaging
  • Scannable
  • Compelling

But more than that, you must also create a cracking subject line that screams “OPEN ME NOW!”

That all adds up to quite a tall order, which is why you must use an experienced email copywriter.

How we’ll help your email marketing

As well as making sure your email ticks all the criteria mentioned above, we’ll also use our experience to help you:

  • Come up with an excellent strategy
  • Devise a content calendar to plan what you’ll send and when
  • By creating great copy that will make your reader take action

Using the stats from your email software, we’ll work out how to increase your open rate and click-through rate, refining your email content as we go until we reach the optimum formula.

If that sounds good to you, give us a call today and make sure your next email campaign hits the spot.