When Yellobelly, a marketing and design agency in Suffolk, decided to update their website, they knew the tone and personality of the content had to be spot on.
After searching for the right copywriter, they commissioned Briar Copywriting Ltd to develop a suitable voice and tone and then create the fresh content that would bring their agency to life.
The process involved several meetings and lots of talking so we could get a feel for their personality and approach to make sure it was correctly conveyed within their website copy. After all, potential clients will expect the website to be an extension of the company, so any disconnect between the words they read on screen and the personality of the company would be unsettling.
The result was a website design and content that perfectly summed up the ethos and personality of Yellobelly.