There is one question I am constantly asked:

How long should my copy [insert “article”, “blog”, “newsletter” etc.] be?

It’s as if people expect a definitive answer that will result in a record number of shares, likes and traffic.

The problem is it doesn’t work that way.

Your content should be as long as it needs to be.

Mind you, having said that, for the world of social media the guys at Buffer and Sumall have come up with a spot of research to show some “ideal” figures that may help.

social media length


Infographic from SmartInsights.