Video marketing should already be part of your marketing strategy.
Engaging with your audience in an authentic way is vital for the success of your marketing, which is why you have to be sure you’re coming across the right way in your videos.
Whether you’re presenting a new product, talking about a service or being interviewed as a subject matter expert you have to be able to showcase your company’s personality.
So how do you do that?
Every video must have a purpose.
Your audience are watching you because they have a need that has to be fulfilled, so make sure you give them what they want.
A video that just talks about how great your company is will fall flat.
Your audience don’t want to know about that, they just want to know how you’re going to make their life better. So tell them.
Yes, you’re an expert, but that doesn’t mean you have to be wooden.
Relax and be yourself. Talk as if you were in front of your audience. Imagine them sitting there, hanging on your every word. Chat, be light hearted and above all inject some personality into the interview and be yourself.
A major player in any buying process is trust. Customers are more likely to trust a person than a brand, so make your interview real by offering real-life examples of your product or service in action.
Tell them the problems customers faced, why they came to you, how you went about solving their problem and the outcome.
It’s real stories such as these that convince people to buy.
Is anyone listening?
Are you creating this video because it’s relevant to your business, or because A) there’s a news story everyone is commenting on and you don’t want to be left out, or b) all your competitors are doing videos so you thought you should too?
You audience isn’t stupid. They’ll see through you in an instant if you’re just jumping on the bandwagon.
Create videos that are relevant to your audience, cover the material they want to know about, make your point and then sign off.
Video is a great way to show people how your company can help them and the people behind the brand.