Second-guessing what you online shoppers want is a dangerous game. Get it wrong, and they’ll leave in their droves.

I found this fantastic infographic on MarketingProfs. It’s by Yieldify who asked over 1000 online shoppers what they want. Some highlights include:

  • Nearly two-thirds of consumers expect brands to have up-to-date information about their shopping preferences
  • Yet, 59% of consumers are not comfortable with behaviour tracking
  • However, Generation Z is 30% more comfortable with tracking than other generations
  • One in five women and one in four Baby Boomers said an email from a brand is what drove them to their most recent purchase
  • The best way to get customers to purchase on-site is to help them feel they are getting the best price

Here’s the infographic – useful stuff.

What your online customers want


Source: MarketingProfs