Search engine optimisation is here to stay, so whether you love it or loathe it, you’ve got to understand it.
When it comes to writing optimised copy, all you have to do is concentrate on creating natural, high-quality content that’s relevant to your readers. That’s it. No magic is required, just great writing.
As for you on-page optimisation, there is a lot of advice out there and a lot of red herrings. But I think I’ve found something for you that should clear up any misconceptions you have.
Backlinko has put together a fantastic infographic that takes you through every aspect of on-page optimisation.
This simple to understand guide will help you make sure all your web pages are optimised.