This post first appeared on our sister blog,, but we wanted to share it with you too.

Everyone knows that content marketing is the way to go.

With SEO becoming more social, it’s essential that businesses start to get great information out to their potential customers, to remain visible in the search results.

But what do you do when it’s ‘out there’?

Do you tweet a link and leave it at that?

No, you must engage in smart marketing.

It’s up to you to produce marketing that your customers want – useful information that builds trust and engagement.

Shouting about what you’re doing through social media will help get that information out to a wider audience.

You’ll know if you’ve hit it right because your followers and Facebook fans will then share it.


If your information is useful, relevant and valuable to them, then they will share it for you. This will get it out to a wider readership who’ll then share it with their friends too. And so it goes on until, before you know it, your audience of a few hundred has transformed into one of thousands.

That’s how the smart marketers do it.

They leverage their own audience to push their message out further.

Pretty cool.

So when you next create a video, podcast, blog or article, make sure it’s:

  • Engaging
  • Relevant
  • Valuable
  • Useful

Then share it through your social media channels and watch what happens. Of course, not every piece of content will strike gold, but when one does take a look at why it worked so well and replicate it.

Sally Ormond – Briar Copywriting Ltd