copywriting persuasion

As a business owner, you know people aren’t going to buy from you just because you tell them how marvellous your product is. If they did there would be no need for freelance copywriters like myself (a very bad thing) even though it would make your life easier.

To get someone to come to that all important buying decision, you have to make them believe your product is the greatest thing since Concord. You have to persuade them that it will make their life easier, it will be more fulfilling and quite possibly it will make them richer (but only promise things you can deliver).

Great! That’s simple then.

No? OK, to give you a helping hand, here are a few things you can try to help them make the ‘right’ decision.

The main thing people want is something that will make them feel better about  themselves. Whether it’s the perception of others they are concerned about or their own lifestyles, what they need most is usually something intangible.

To illustrate that last point, here are 10 things people might want along with a way you could sell your product to meet their needs.

  1. To get the approval of other people – tell them how their friends will admire them if they buy your product.
  2. To associate with like-minded people – give free membership to a membership site if they buy.
  3. If they’re environmentally conscious – donate a percentage of your profits to green causes.
  4. They enjoy food – give away vouchers for restaurant meals if they buy your product.
  5. If they’re looking for information – give away a free eBook when they buy.
  6. They want to get rid of pain – guess what? Your product will take away their pain.
  7. Looking for pleasure – your product will provide them with it.
  8. No one likes to think they’re going to miss out on something – tell them the price is time limited and will soon be rising.
  9. People want to be healthy – provide free taster sessions at a local gym if they buy.
  10. If they want to be part of a select group – give away free membership to your associated club when they buy your product.

Using any one of these examples will help add persuasion to your writing. You’re dangling a carrot in front of them – they buy from you, you’ll give them something amazing.

All  you have to do is work out what your customers are looking for. If you can identify that and tailor  your sales copy accordingly, how can they possibly say no?