The excuse most often used as to why you don’t blog is time, or rather the lack of it.
Let’s face it, that’s not really the reason, is it?
It’s more likely the thought of having to sit down and write the blog that sends shivers down your spine.
It doesn’t take much to come up with something else you’d rather be doing, which is why the creation of your blogging masterpiece is constantly pushed further and further down your to-do list.
And besides, what would you write about?
What if no one reads it?
What if someone does read it, but doesn’t like it and leaves a horrible comment?
OK, stop right there. You’re letting the fear of the unknown run away with you. Let’s take it one step at a time.
You do have time.
No one is that busy they can’t spare half an hour to write something for your blog.
If you write about stuff that’s relevant to your business and audience, you will come up with things that people want to read. Especially if they help your readers solve a challenge they are facing.
The best way to make sure you have a ready stock of topics to write about is to create a list of:
- Ideas as and when they hit you
- Common questions asked by your customers
- Industry news
- Current affairs and how they affect your customers
- Gather input and ideas from your colleagues
That way you should never be short of ideas.
Also, don’t worry about having to come up with a literary masterpiece. Yes, you need to make sure your spelling and grammar are spot on, but when it comes to the style of writing – write from the heart.
That means forgetting to try to sound business-like and starchy, and instead concentrating on writing conversationally.
This will help your reader engage with what you’re saying and it will help get your message across clearly.
All you need to do is set aside an hour a week to create a couple of good blog posts. If you have a team around you, why not create a rota so you share the workload?
Blogging should be seen as an automatic part of your marketing strategy rather than an unnecessary burden.