freelance copywriter

I’m sure you know the importance of a list.


OK – quick run down – the best way to market your business is through a list of people who have signed up for your newsletter. But to get people to part with their email address, you have to give them something. For example, it can be a free report, eBook or ‘How to…’ article -something of value.

Right, now that’s explained let’s tackle a problem I know many people have head on.

I need more subscribers!

Let me guess – you’re list isn’t growing. You’ve listed your website on every free advertising site there is out there and you’re even paying for advertising, but the new sign-ups aren’t forthcoming.

Well, you’re not alone. To grow your list you need to employ a long term strategy. One of the best ways of doing this is through article marketing.

Every website and blog owner out there is looking for new content to share with its visitors. A lot of these find what they are looking for from article directories which are a bit like libraries full of free articles they can use (so long as they give due credit to the original author). You’ve probably heard of sites like these – one example is Ezine Articles.

All you need to do is write and submit quality articles to these sites (which, by the way, also generate those all important one way back links to your website which will help your search engine optimisation).

Once you’ve written your article and completed your author biography (like the one I’ve added at the bottom of this post) make sure it links back to the page where you have your sign-up box.

Now, when someone reads your article and wants to know more about you, they’ll follow the link in your bio. This will take them to your page with your sign up box and, with a bit of luck, they’ll like what you have to say and enter their email address.

As a result your list will go and your reputation will spread. And that’s how you can get more subscribers.

Sally Ormond, Briar Copywriting, is a professional freelance copywriter with extensive experience in both b2b and b2c markets. For more information on how her copywriting services will help your business grow, email her at for call on +44 1449 779605.