White papers are still a valid part of your businesses marketing strategy.
Considering most are now read from smartphones, tablets and PCs, how you create them will have a direct impact on whether they get read.
Today, they should be written from a web point of view. Forget the boring old stale reports of the past; now they should make the most of visuals, scannable copy and screen to showcase your material to its maximum effect.
I came across an excellent infographic 0n The Kapost Blog that shows how this can be done.