If you already use email marketing as part of your strategy, the good news is the experts say it’s here to stay.
The following 2 infographics highlight some useful email marketing stats and tactics to help you get the most from it.
One of the most effective tactics is still to segment your email list, especially if you have a large database. Sending relevant information to your audience will be much more effective, boosting your open rate and click-through rate.
Without further ado, here are the infographics.