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The Secret to S*** Hot Copywriting
Compelling copywriting is a mystical beast that only the brave can conquer. Sound farfetched? OK, maybe, just a little, but you must be brave to pull it off. By day I am a professional copywriter, but by night (or afternoon), I am an avid reader. I am a sucker for a psychological thriller, but I […]
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Big Business Can’t Survive without Freelancers and Small Businesses
Working with freelancers and small businesses will transform your operations. Corporations are the ocean liners of the business world. They lumber along and take an age to change direction. On the other hand, small businesses are nimble speedboats that thrive on being responsive and flexible. They can make decisions that are implemented immediately and turn […]
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Do You Place Enough Value on your Video Script?
Video marketing is booming, so there’s a demand for effective video scripts. Whether you’re publicising a new product or creating an explainer video, the most essential part of the video is the script. Really, it is. Yes, the visuals, music and production quality are also important, but if the words don’t hit home, your viewers […]
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Your customers don’t give a s*** about you.
Savvy marketers know their customers don’t give a damn about their company. Customers are only interested in one thing – themselves. As soon as you get your head around that, and start disruptive marketing, you won’t be able to stop selling. Disruptive marketing is the new black. Realising that your customers aren’t interested in you […]
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How to align your communication strategy with your content marketing
Is your communication strategy the same as content marketing? No, it’s not. This article will examine the difference and why your content must complement your comms strategy. In an ideal world… …after agreeing on your communication strategy, you’ll have a content marketing calendar ready at the start of the year. It will set out […]
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The Importance of Internal Communications
How much thought do you put into your internal communications? Do you treat them as ‘second class’ to your external marketing? After all, they’re just newsletters, emails, intranet articles and that sort of thing. They’re not that important, are they? Yes, they are. Although they may not sell your products and services to the […]
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Your Email Marketing isn’t Working and Here’s Why
It’s been a while since I last wrote about email marketing but judging by the number of unsolicited emails I’ve been receiving over the last month or so, it’s time to address the elephant in the room. Cold email marketing is a contentious subject. Yes, you need to let people know you’re out there, but […]
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Why Professional Copywriters Make Great Listeners
Professional copywriters spend most of their time researching and writing. You’d expect that, right? But they also do a lot of listening. During project briefings, I have been known to kick things off and then sit in silence, listening while my client speaks. No, it’s not because I have nothing to say; it’s because […]
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Stop Overlooking the Importance of Your Internal Communications
Internal communications are just as important as your external marketing. This is a big statement that I stand by, and so should you. The impact of internal communication is often something that’s overlooked. Perhaps big bosses don’t see it as worthy of investment because it’s obvious what their company stands for, and every employee knows […]
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How to reignite your blog
Let’s talk blog – how long have you been blogging? Whether you’re a virgin blogger or an old hand, it’s always helpful to stop and think about what you’re doing. If you keep on doing the same old stuff, you run the risk of becoming vanilla. Your readers came to you because you were offering […]
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