Marcom, UI, UX, ATF, BTF – WTF?
The world of copywriting used to be simple. A client got in touch, gave a brief, research was done, and an initial draft was written. The only annoying question asked (from a copywriter’s perspective) was ‘have you written something similar before because we want someone with experience in our industry.’ Today, its ‘what’s your […]Read more
I’m 90% of the Way in Achieving a Paperless Office
[Please note this is not a sponsored post.] Running a paperless office has always seemed impossible to me. As a copywriter, I do all my work in Word, but my notes are taken the old-fashioned way – with paper and pen. It took me years to finally move over to a digital calendar, […]Read more
Inject Life into Your Marketing
[This blog was first published (under a different name) way back in 2011. But despite its age, I decided to give it a little revamp because its sentiment is just as relevant today.] If you’re in business, you have to get into marketing. Large corporations have dedicated marketing departments who take care of everything, […]Read more
Internal Newsletters Will Help You Become a Great Place to Work
Ask around your office, and you’ll find one bright spark who will define a great place to work as one that offers lavish perks and incredible benefits. But that’s not what makes an organisation great. To do that you need open and honest communication (among other things) and that’s where an internal newsletter comes […]Read more
Why Copywriters Must Understand to Whom They Are Writing
Are you talking to me? There are still many people out there who believe that copywriting simply involves writing stuff. I wish it were that simple. The problem is, if I don’t know who will be reading my ‘stuff,’ I have no idea how to write it. That might sound a tad dramatic, but […]Read more
Why 49% of Companies Outsource Their Content Production
Content creation is often seen as a burden, which is why the Content Marketing Institute’s 2020 report showed that 49% companies outsource their content production because they don’t have the time, expertise or resources to do it themselves. When you consider it can take anywhere between three to six hours to write a high-quality, […]Read more
In the World of Copywriting, Why WHY Is Important and Why WHAT’S Not
Copywriting is all about the WHY and not the WHAT. What does that mean? The WHY refers to the reason why you offer what you offer. Your service or produce is fulfilling a need. It’s there to solve a specific challenge your customers face. The thing is that customers don’t always realise you have the […]Read more
Is Your Marketing Up to Scratch for the UK Market?
Marketing is marketing, right? When breaking into a new market, all you have to do is launch a translation of your website, and away you go. If only it were that simple. Unintentional offence There is so much to take into consideration when entering a new market, regardless of whether they speak the same […]Read more
The Forgotten Elements of Your LinkedIn Profile
How much thought did you put into your LinkedIn profile? Probably not a lot. After all, it’s just an online CV, right? Wrong. Your LinkedIn profile is so much more than that. It’s your opportunity to tell the world who you are, what makes you tick, why you stand out from others and to […]Read more
Content Calendars – Pain in The Neck or Valuable Tool?
Your business needs content. A constant stream of relevant, original and topical content on your website will give your company the online visibility you want. Of course, that doesn’t happen by magic. It can either be done in-house or by hiring in a specialist – I’m not going to go into the pros and […]Read more