• COVID-19: Business Catastrophe or Business Opportunity?

    The end of the world is here. At least that’s what it sounds like according to media reports.  Yes, we are in unprecedented times (yet another phrase that’s become a cliché), but rather than seeing this period in our history as a time of disaster, it should be seen as an opportunity.  In terms of […]

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  • A Copywriter’s Open Letter To Clients Everywhere

    Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and using an approach that is the opposite to your competitors’ will catch the eye of potential clients.  It’s like I said if a company is […]

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  • Freelancers Are the Nimble Fish That Keep Your Business Running

    Freelance workers keep businesses going – FACT.  We are the unsung heroes who are ready to help out in times of need – whether due to an influx of work or to deliver specialist knowledge. I am one of those heroes.  As a freelance copywriter, my writing skills have helped many corporates out of a […]

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  • One Way Your Company Can Become A Great Place to Work

    It’s pleasing to see how many companies are striving to be a great place to work.  Many things need to happen to achieve that status. Many of which are far beyond the remit of a copywriter like myself. However, there is a way your copywriter (or me if you don’t have one) can help you […]

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  • Sheep Make The Worst Marketers and Writers

    It’s time to forget about being one of the crowd.  All through your school days being different was tantamount to social suicide.  However, you’re in business now, and things are very different. Being the same as everyone else is the last thing you want.  It’s time to become the stripy elephant Here’s a scenario for […]

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  • Copywriting: Kirstie Allsopp Leads The Way

    This blog is an oldie but a goody. Sally Ormond takes a look at the world of copywriting and why we could all learn a thing or two from Kirstie Allsopp. If you’re looking for a new home, there’s no one better than Kirstie Allsopp to help you find it.  As a fan of Location, Location, Location,I […]

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  • Has ‘technology’ Had Its Day?

    Sally Ormond of Briar Copywriting Ltd, discusses the current trend in the overuse of the term ‘technology’ in marketing and poses the question, is this term now going to become a cliché? Far from yearning for a return to the Dark Ages, when I say ‘technology’, I’m not referring to technologyin its physical form. Instead, I […]

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  • Why Every Business Needs a Copywriter

    Whether you’re a one-person band, an SME or a corporate giant with a marketing department, you still need a copywriter on hand to help you with your content.  Why? Your people are great; there’s no getting away from that. However, the chances of one of them being a superb copywriter who’s spent hours honing their […]

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  • We Need To Talk About Email Marketing

    Email marketing is a subject that I have covered a lot in the past. However, my words of wisdom appear to have fallen on deaf ears.  Over the past few weeks, I have received a barrage of terrible emails from companies I’ve never heard of before. Apart from that being a clear breach of GDPR, it’s […]

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  • The Perfect Press Release Template

    Press releases are still relevant to your marketing. All too often, they are used as marketing tools rather than a news outlet. Below is a template I have created to guide you through your press release creation. When adding your content always think NEWS, never marketing. It’s not a sales vessel; it’s a tool to […]

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