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Why Professional Words Kick Butt
Words. You use them every day. You send emails to customers, create marketing materials, and produce content for your website…the list is endless. How much thought are you giving to the words you use? What you write will significantly impact how people perceive you and your business, which is why professional writing is essential. […]
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Sustainability Reports Shouldn’t Be Dull
Sustainability reports are the new black when it comes to a company’s marketing arsenal. The problem is that they are usually as dull as dishwater. In a previous article, White Papers – no dust, no starch, no snoring, I talked about the importance of being different. Well, the same applies to your sustainability reporting. […]
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Before You Ask, Yes, I Can Write Like That (Tone of Voice)
Tone of voice is everything when it comes to your marketing copywriting. It reflects your brand, it reflects your audience, and it reflects your product or service. You know what you’re looking for. You’ve approached several copywriters, and the samples they provide aren’t in the exact tone that you’re looking for. Guess what? They […]
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Are you a content curator or a creator?
Content curation or content creation – that’s the dilemma. Content marketing for your business is tough. You must come up with ideas that your audience will love. Then you must make time to think about what you’re going to say. Then comes the writing – oh, and don’t forget to create the perfect tone […]
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How to Create Your Brand Story
Your brand story represents who you are and what you stand for. The science behind storytelling tells us that by understanding others’ thoughts and feelings, we can empathise, creating emotional connections. These connections can turn into trust and, eventually, revenue. That’s why understanding how to build a compelling brand story – that’s […]
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The Difference Between UX and UI Copywriting
Here’s a blast from the past. The subject of UX and UI copywriting is an interesting one. Unlike ‘normal’ copywriting, it requires a different skill set that not many copywriters are able to produce. The following article outlines what they involve and why they are so important in today’s digital world. I hope you find […]
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Content Marketing – It’s for People, Not Search Engines
Content marketing drives the internet and, therefore, search results – that’s probably why many people are still writing articles for search engines rather than for people. Recently, I came across a site that was using content marketing. Yes, a lot of original content was added to its blog. Yes, it was topical content (in the […]
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Is Your Content Keeping Up with Customer Expectations?
Customer expectations have changed a lot over the last few years. Money is a lot tighter than it was, and buyers are savvier. There was a time when this type of thing worked: Company: “Welcome to our website. We are the market leader. We pride ourselves in our customer service. BUY NOW!” Consumer: “Great. They […]
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How to easily optimise your website in 8 steps
In this article, I’ll walk you through how to optimise your website. I am a copywriter, not a coder; therefore, I can’t help you with how your site is built for optimisation – I’ll leave that to your web guru. One of the most important things to remember is that optimising your website copy […]
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The Secret to S*** Hot Copywriting
Compelling copywriting is a mystical beast that only the brave can conquer. Sound farfetched? OK, maybe, just a little, but you must be brave to pull it off. By day I am a professional copywriter, but by night (or afternoon), I am an avid reader. I am a sucker for a psychological thriller, but I […]
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