• The Forgotten Elements of Your LinkedIn Profile

      How much thought did you put into your LinkedIn profile? Probably not a lot. After all, it’s just an online CV, right? Wrong. Your LinkedIn profile is so much more than that. It’s your opportunity to tell the world who you are, what makes you tick, why you stand out from others and to […]

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  • Content Calendars – Pain in The Neck or Valuable Tool?

      Your business needs content. A constant stream of relevant, original and topical content on your website will give your company the online visibility you want. Of course, that doesn’t happen by magic. It can either be done in-house or by hiring in a specialist – I’m not going to go into the pros and […]

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  • White Papers – Not Dust, No Starch, No Snoring

      Even the words ‘white paper’ trigger a yawn, and yet it should be one of the most exciting and entertaining pieces of marketing your company produces. Traditionally, they are viewed as being dense, technical documents that bore the pants off the reader. That’s why once sent out, the generally gather dust in the recipient’s […]

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  • Why Copywriters Are the Ventriloquists of the Marketing World

    Ventriloquism wasn’t even on my radar when I started as a freelance copywriter, but it soon became apparent that it would be an essential skill if I were going to make it in this industry. Most people make the mistake of thinking that writing is, well, just writing. It isn’t, especially not in the context […]

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  • How to Use Storytelling in Your Content Marketing

      If you are sitting comfortably, I’ll begin. Once upon a time, there was a marketer that wanted to make an impact in his industry. Everywhere he looked, his competitors were getting more business and greater exposure even though he believed his product was head and shoulders above theirs. Despite his blogs, social channels and […]

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  • Building Your Brand Reputation Through Content

      Have you noticed that practically all aspects of marketing come down to one thing – content? Even your brand reputation depends on it. Your content says a lot about your brand, so it plays a crucial role in building its reputation. Getting your content right will deliver viral brand awareness, an increased conversion rate, […]

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  • Writing Persuasive Content Without the Cheese

    Let’s get one thing straight from the start. Persuasive content is not brightly coloured, bold, italicised or a combination of all three. All that does is to create a look that’s cheesy, unprofessional and downright stupid. The power must come from the words you use and not the form that they take. Another thing to […]

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  • How to Get Your Messaging Just Right

    Messaging, or rather the lack of it, can be the downfall of your business. You may have thought that coming up with a winning business idea and getting it off the ground was the hard part. Trust me, that’s nothing compared with coming up with the right messaging. Why is it so important? Without it, […]

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  • UX/UI Copywriting – The What, Why and How

    It’s tough keeping up with all the new terminology that keeps springing up. In my industry, the latest is UX/UI Copywriting.  Its primary use is within the technology and software sectors, and this article will help you understand what it is, why it’s needed, and how it’s done. What is UX/UI copywriting? To kick things […]

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  • STOP PRESS: Grammar Rules Are Not Set in Stone

    I can hear all the grammarians taking in a deep collective breath. So, before you get ready to type your outraged retort, allow me to explain my viewpoint. The English language isn’t static; it’s been on an evolutionary journey from the first moment it was uttered. Initially, when it was merely a spoken language, grammar […]

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