• What Exactly is Copywriting?

      You know, during my copywriting career, numerous people have asked exactly what do I do? Some think my profession is legal – i.e., a copyrighter – wrong. Some are under the impression that I copy things out for a living – also wrong. Copywriting is all about persuading someone to buy something or influence […]

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  • Copywriting Agency or Freelance Copywriter – which is best?

      In the red corner, we have a copywriting agency. In the blue corner, a freelance copywriter. Which one do you hire to do your copywriting? Will it be the marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look at them in detail. Copywriting […]

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  • Copywriting Should Reflect Customer Needs, Not Your Wants

    Customer needs is a typical conversation I have with clients. They tell me what they want me to write about, and I tell them that’s rubbish (ok, not in those exact words) and that their copy must give their customers want they need. In other words, background about your business, comments like ‘industry-leading’, ‘cutting-edge’, ‘state-of-the-art’ […]

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  • How to Avoid a Freelance Client Famine

    Freelance client famine is a thing. It is the threat that keeps freelancers everywhere in a state of high alert. One minute life’s great; the next, there’s no work or money coming in. This article from my archives gives a few ideas about how to combat the famine when it strikes (and it will). On […]

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  • Evergreen Marketing – How to achieve forever marketing

    Here is a gem from the archives. Creating ‘evergreen marketing’ is the perfect way to keep your business in plain sight of your audience. Find out how you can achieve this by reading on.    Wouldn’t it be cool if you could produce a piece of marketing collateral that will promote your business forever? Do […]

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  • How to Make Your Blog Voice Personal

    What’s your blog voice? Last week, I looked at five ways to help you keep your blog ideas coming. Therefore, the next logical step is to help you make your blog unique. Of course, the type of original content you put out helps, but your uniqueness should come from your style and approach. I’m sure […]

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  • How to Keep Your Blog Ideas Coming

    Blogging is a great way to promote your business but coming up with a constant stream of blog ideas is a lot harder than it sounds. If you run a blog, you’ll know what I’m talking about. So, how do you make sure you always have a list of topics to write about? The answer […]

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  • Corporate Blog – To Make Yours a Blog People Want to Read

    A corporate blog, in fact, any term that incorporates the word corporate, carries connotations of boring. Don’t get me wrong. The fact that so many companies have realised the potential of a blog to boost their online presence (and search engine optimisation), cement their status as experts and as an excellent customer service tool is […]

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  • Marketing copywriting should always be simple

    Your marketing copywriting should always be simple. “My audience is highly educated.”   “Everyone in our industry speaks like this. It’s expected.”   “I want to sound intelligent and complex phrases achieve that.”   “Of course, my customers know what our acronyms mean.” Those are just a few of the objections I hear from clients […]

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  • Copyediting: What it is and why you need it

    Copyediting, copywriting, proofreading – aren’t they all the same thing? No, they’re not. Generally, a copywriter will create content, which could then be copyedited and, finally, proofread. So, what does the copyeditor do if the copywriter writes and the proofreader does a final sanity check for grammar and typos? In the simplest terms possible, copyediting […]

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