• Authentic Copywriting – The Importance of Being You

    Authentic copywriting   Your copywriting (i.e., the content you use to promote your business) must be as original as you. There is only one you; it’s what makes you stand out from everyone else. Therefore, your copy must also be different. The problem is, when starting out on the web, the first thing you do […]

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  • What it Means to Be a Female Entrepreneur

    female entrepreneur   Am I a female entrepreneur? According to the dictionary, an entrepreneur is a person who sets up a business or businesses, taking on financial risks in the hope of profit. I own my own business; therefore, I guess that’s what I am, although that’s not how I see myself. Every year, on […]

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  • Website copy. Why Your Customers Don’t Care About You

    Website copy If you are a regular reader of my blog, this won’t be a new subject for you. But, considering the number of times I talk to my clients about the focus of their website copy, I thought it worth going over again. Your website and its copy must: Get your site listed in […]

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  • Improve Your Blogging in 8 Steps

    blogging   The more you practice your blogging, the better you’ll get. You won’t become famous overnight because it takes time to work on your writing and voice, ensuring each is a perfect match for your target audience. These 8 steps will help you refine your blogging technique to create a strong and readable blog. […]

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  • The Gender Pronoun Conundrum

    Gender Pronoun   Now, regular readers of my blog know they find all manner of information addressing various copywriting and marketing issues. This post is different. Inspired by a single line in the email signature of a client, I will delve into the depths of gender pronouns and their place in business relationships.   Before […]

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  • Website Copywriting, Ego-warriors Need Not Apply

    website copywriting   At the beginning of every website copywriting project, the copywriter and client are immediately at odds. The client focuses on shouting about their business because only they can understand what they do and how great they are. The copywriter’s focus is on the audience. They know how important it is for the […]

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  • When is Duplicate Content Not Classed as Duplicate?

    Duplicate content   Unique content is one of the best ways to set your website apart from others. It’s your content – something no one else – so it makes you stand out. But, if you use the same content to describe your products and services on other websites, your website is no longer unique; […]

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  • The Importance of White Space in Copywriting

    White space copywriting   Copywriting is an industry, like design, that uses a lot of white space. It doesn’t mean the writer has run out of things to say. On the contrary, it emphasises, organises, and aids understanding. The world is full of clutter, bombarding our brains with ‘noise’ until they become overwhelmed and shut […]

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  • White Papers – Waste of Time or Content Gold Mine?

    White papers   Your white papers are often seen as the sober Grandaddy of marketing materials. Usually produced by the big hitters, they are frequently dense, wordy, dull affairs that look good, but no one wants to read. All too often, once published, they are left to fester in a digital vault somewhere never to […]

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  • You’re Only 5 Steps Away from the Perfect Blog Post

      The rise of the blog post has been rapid. According to WordPress statistics, more than 70 million new blog posts are published every month. When you consider that WordPress-driven blogs account for about 27% of all posts, that means the total number of blogs per day could be over 10 million. That’s a lot […]

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