• Professional Copywriter – Yes, It’s a Real Thing (I’m One!)

      Professional copywriter makes an emotional plea to the audience… I had a strange dream last night. I was meeting with a potential client looking for someone to write the content for their new website.   It started well enough, exchanging small talk, explaining how I got into copywriting and the experience I’ve gained over […]

    Read more
  • Write Your Web Copy for Your Customers, Not You

    web copy   This article is about writing web copy, but what I am about to say holds true for brochures, case studies, reports, scripts, emails – in fact, every discipline within copywriting that you can think of. You see, the biggest mistake most companies make is to write about themselves. Are you one of […]

    Read more
  • Editing Content Will Give it Extra Oomph

    editing content editing content Here’s one from the archives. Understanding how editing your content will improve your writing is essential, so it doesn’t hurt reiterating a few points.  If there’s one thing I’ve learnt since becoming a copywriter, it’s that writing the initial draft of a project is the easy bit. OK, that makes it […]

    Read more
  • SEO Best Practice:How to Boost Your Website’s Google Ranking

    SEO best practice   SEO isn’t just about keywords. It involves several disciplines that work together. So, if you want your SEO strategy to be effective, you must tick all the boxes. There are several SEO ranking factors, but for the purpose of this blog, we’ll look at nine areas that create the essential groundwork […]

    Read more
  • Can SEO Be Influenced By Social Media?

    SEO Social media   First things first. Social media is NOT an element of SEO (search engine optimisation) ranking. But, having said that, it does have a link to SEO through social signals (we’ll talk about those later). However, if you ask Google, it will tell you that social media isn’t a ranking factor. But […]

    Read more
  • Should Your Copywriting be Clever?

    There’s no room for a smartarse in the world of copywriting copywriting                               I am writing this article from my own experience and viewpoint. You may have a different opinion, which is your right, but I’m about to tell you what […]

    Read more
  • How Long Does Writing Copy Take?

    writing copy It’s the age-old question – how long does a copywriter take to write great copy? To an average Joe, writing is something that we all do. It doesn’t take long. You have an idea; you write it down; job done. Oh, if only it were that easy. Writing copy takes time There is […]

    Read more
  • META Description and Why You Should Bother with It

    META description The META description exists to describe your page. It’s the bit that comes up underneath the URL in the search results. You only get a maximum of 160 characters, so it’s essential to make sure you advertise your web page (whether it be a page on your website or a blog) to content […]

    Read more
  • Brochure Copywriting is Here to Stay

    brochure copywriting Think Marketing. Think Brochures. brochure copywriting   brochure copywriting With more and more companies turning to online marketing and advertising, is there still a place for the humble brochure within your marketing armoury? Local search and SEO are massive today, and many businesses are (quite rightly) investing heavily in these areas. After all, […]

    Read more
  • There’s a Blooper In Your Email Marketing – What Do You Do?

    email marketing   Email marketing isn’t something I’ve written about for a while, so I decided to give this little gem another airing. No one is perfect (not even you). How often have you received an email from a company only to get another a few minutes later because they made a mistake in the […]

    Read more