• The Importance of Internal Communications

      How much thought do you put into your internal communications? Do you treat them as ‘second class’ to your external marketing? After all, they’re just newsletters, emails, intranet articles and that sort of thing. They’re not that important, are they? Yes, they are. Although they may not sell your products and services to the […]

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  • Your Email Marketing isn’t Working and Here’s Why

    It’s been a while since I last wrote about email marketing but judging by the number of unsolicited emails I’ve been receiving over the last month or so, it’s time to address the elephant in the room. Cold email marketing is a contentious subject. Yes, you need to let people know you’re out there, but […]

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  • Why Professional Copywriters Make Great Listeners

      Professional copywriters spend most of their time researching and writing. You’d expect that, right? But they also do a lot of listening. During project briefings, I have been known to kick things off and then sit in silence, listening while my client speaks. No, it’s not because I have nothing to say; it’s because […]

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  • Stop Overlooking the Importance of Your Internal Communications

    Internal communications are just as important as your external marketing. This is a big statement that I stand by, and so should you. The impact of internal communication is often something that’s overlooked. Perhaps big bosses don’t see it as worthy of investment because it’s obvious what their company stands for, and every employee knows […]

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  • How to reignite your blog

    Let’s talk blog – how long have you been blogging? Whether you’re a virgin blogger or an old hand, it’s always helpful to stop and think about what you’re doing. If you keep on doing the same old stuff, you run the risk of becoming vanilla. Your readers came to you because you were offering […]

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  • Tone of Voice – there’s no such thing as an industry voice

    Let’s talk about your tone of voice. “What tone of voice do we want? Let me send you some links for our main competitors. They use the industry norm, so if you could recreate that, that would be great.”  If someone gave me a fiver every time, a client said that to me, I would […]

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  • Why Work with a Professional Copywriter if You Don’t Heed Their Advice?

    Professional Copywriter meets potential client: [Scene: INT. CLIENT OFFICE – DAYTIME] The scene begins in a modern office. Behind an imposing oak desk sits a manager, suited and booted. Opposite is a well-dressed female copywriter holding a pad and pen. We see a long shot of them as they chat about the weather etc. The […]

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  • Content is Important – Stop Treating it Like it Doesn’t Matter

    Yes, this post is about content writing. Yes, it is important. Are you listening?  As a freelance copywriter, something has become very plain to me. Over the years, I’ve seen it happen time and time again. Without fail, every project follows the same pattern. Well, it’s time things changed, and I’m about to tell you […]

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  • 3 Easy Ways to Get More Website Conversions

    What are website conversions? Well, just because people visit your website doesn’t mean you’ve hit the jackpot. You only win when your site converts them – i.e., convinces them to take action (sign up for a newsletter, buy, register for an event, download a report etc.). How can you maximise your chances of that happening? […]

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  • Editing to Strengthen Your Content

    How do you edit your content? When you engage a copywriter, have you ever wondered why they couldn’t just knock out your content in a couple of hours? After all, you only asked for a couple of articles. How long does it take to do some research and write it up? Well, if you’ve ever […]

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