Posts Tagged ‘Video marketing’

  How many times have you posted a link to a video that's gone viral? The companies that achieve this phenomenon are canny creatures - what incredible PR? All they did was make a single investment in a video (albeit a very good one) and before you know it, it's everywhere. Now that's what I call PR. So how did they pull it off? More importantly, how come their video went global while yours remains unloved and unwatched on YouTube?     Marketing isn't about you It's not you know. I know what you're thinking - of course it's about me, if it wasn't how would  they know where to buy from? That's true enough, but think about your video marketing as you would any other type of marketing. It's a safe bet to say you hate being deluged with unsolicited emails and cold calls, so why do you think ...

  If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them to buy from you? There are various things you can do to encourage more people to your website and make it more visible in the search engine rankings. And no, that doesn’t mean plastering it in bright colours with loads of flashing images. Here are 4 ways to help boost your traffic. Remember though, gaining more traffic isn’t going to happen over night. It is something that’s going to require commitment on your part. 1. Keywords This ...

  The first thing your website has to do is engage your reader. Granted, the design of your site and its copywriting will go a long way to persuade your reader that you are the company for them. But how about getting a bit more personal? Be visual with video More and more companies are using the power of video within their websites. It seems to be one of those things you either love or hate. But if you’re undecided here are a few things to think about. 1. Getting personal A corporate video (especially if you’re on it) is a powerful way of conveying your ...