Posts Tagged ‘Freelance copywriting’

  Yes I know, you’re a start-up business so money’s tight. But, you still need engaging marketing materials and an effective online presence to get things off the ground. More often than not, copywriting is the one thing that gets crossed off your set-up shopping list. Why? Because you think you can do it yourself. Granted, you can write pretty well. But can you write something that makes people think “Yes, that’s exactly what I need”? Going it alone without a copywriter This is a familiar scenario: The task to write your sales copy is passed to someone in your office. They already ...

  Building your freelance copywriting business from scratch isn’t easy. How do you get started? Where do you find your clients? How do you build up a portfolio? They are just a few of the questions that will be flying round your head. I have been a freelance copywriter since 2007 and I am frequently asked those questions by copywriters just starting out. But there is often another one too – Should I write for free? A fledgling freelancer has a problem – potential clients want to see a portfolio of work. But you can only amass a portfolio when you have clients. So how do you get those first clients? Should you write for free? If a newbie was to ask me whether I think they should ...