Posts Tagged ‘direct-mail copywriting’

Have you ever had someone turn round to you and exclude you from a conversation with the missive - "It's OK, you wouldn't understand."? OK, there would be occasions where it is quite possible you wouldn't have a clue what they were talking about, but that doesn't make their assumption any less irritating. After all, surely it's their job to explain the topic clearly and in such a way that anyone could understand it. It's a bit like copywriting - everyone can write, but writing persuasively and clearly isn't something everyone finds easy. That doesn't mean to say they can't, it just means they are not practiced in doing it, which is why many companies hire in the expertise of a copywriter. The value of a copywriter What's the difference between a copywriter and ...

  OK you men out there – we know what’s on your mind. Don’t try to deny it, I read somewhere that you think about sex every six seconds so it must be true. The problem with that is, as a copywriter, it causes a bit of a problem. No matter what I write, there’s a fair chance your mind is going to be elsewhere. For example, if I write a sales letter  that takes about five minutes to read, my beautifully crafted sales pitch will be interrupted by your carnal thoughts fifty times! The point I’m trying to make is that when anyone picks up your sales letter, there’s a good chance they’ll be focusing on something ...

For many companies, sales letters (direct mail) are the main thrust of their marketing. But no matter how much you rely on them, you need to know how to write them effectively. The humble sales letter has been used for many years so I’m not going to reinvent the wheel with this post. What I will aim to do, is to go through the basics of the letter to ensure yours is as powerful as possible. The 3 main components There are a number of different components to a sales letter, but here I’m just going to concentrate on the three main elements – the headline, the offer and the call to action. Headline As with most forms of marketing, if you don’t grab your reader’s attention from the outset, they ...