Posts Tagged ‘direct mail campaign’

  Crystal Balls make life easy, especially for the marketers amongst us. But as they are total figment of our childhood imaginations, we’ll just have to make do with research and copywriting cunning. Direct mail isn’t easy to write. Oh yes it is! No, it isn’t. Because if you think all  you need is a bit of blurb about your product, a price and a way for your customer to order, you’re not going to be very successful. Basically speaking, for your direct mail campaign to work you must have a brilliant: List Offer Copy ...

Whether you are talking direct mail campaigns or direct response adverts – this is one form of copywriting that is set to stay. Many people think that direct response copywriting doesn’t work, but if it doesn’t, why do so many companies continue to use it? The key to ensuring your direct response campaign works, is to ensure that your copy is compelling, interesting and relevant enough to grab your readers’ attention. If your writing takes on a friendly tone, it is far more likely to be read than something that is hard sell or ‘high-brow’. As for whether your copy should be long or short – quite simply, it should be as long as it needs to be to get your message across. The magic formula This is the science bit – there are 3 ...

For many companies, sales letters (direct mail) are the main thrust of their marketing. But no matter how much you rely on them, you need to know how to write them effectively. The humble sales letter has been used for many years so I’m not going to reinvent the wheel with this post. What I will aim to do, is to go through the basics of the letter to ensure yours is as powerful as possible. The 3 main components There are a number of different components to a sales letter, but here I’m just going to concentrate on the three main elements – the headline, the offer and the call to action. Headline As with most forms of marketing, if you don’t grab your reader’s attention from the outset, they ...