Posts Tagged ‘Adverts’

Writing your own copy constantly can lead to a problem—how long is it before you run out of things to say? Before you know it all your marketing materials look and sound the same. Customers start getting fed up seeing the same old messages again and again. So how do you overcome this? What can you do to freshen up your approach and offer something more innovative, eye-catching and exciting? Doing a 180 Keeping your marketing collateral fresh and exciting is vital if you want to remain at the forefront of your industry. When things start to get a bit stale it’s time for a 180 degree rethink by looking at your products and offers from a different angle. Let’s look at an example to see how this can ...

Psst. Come here – did you know there are millions of adverts everywhere you look? They’re on websites, in brochures, newsletters, emails… Do you want to know how to make yours stand out? Take a look at what your competitors are doing…and then do something completely different. I bet if you were to study the adverts in your industry you’d see a common theme running through them. It might be in the copy, it might be in the design, it’s probably in both. The problem is you are all selling similar products and services so if you want yours to be noticed, you have to be different – you have to stand out from the crowd. When you run a business, it becomes your life. You live and breathe it every day so it’s not surprising that you become blinkered in your ...