Why You Need a Social Media Policy

October 20th 2011       Sally Ormond       social media, social media marketing, social media policy

 

Social networkingIf you are business engaging in social media, it’s essential you have a social media policy in place.

Every social media channel you engage in, is a direct line to your customers. Everything you do happens in real-time. Once you’ve hit send, it’s gone out to potentially thousands of people – a bit like texting…and how many times have you sent a text you’ve later regretted?

If your message is wrong, or written in haste (especially when tempers are strained), you could land your company in some serious hot water.

By putting a social media policy in place you will protect your company from:

  • PR nightmares
  • Employees saying something they shouldn’t
  • Legal hot water
  • The leaking of confidential or sensitive information

What will you say?

Your policy should clearly state how your company will deal with defamatory comments and positive comments. It should state who will be monitoring the social media activity and who will be engaging with your followers.

To give you a helping hand in deciding on the content of your policy, you might want to take a look at this post on Mashable – 10 Must Haves For Your Social Media Policy.

Social media is an excellent customer service and marketing for any business – you just have to be careful about how you use it.

Tags: social media, social media marketing, social media policy
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