Why Keyword Research is The First Thing You Should Do

October 4th 2011       Sally Ormond       Keyword research, keywords, search engine optimisation, SEO copywriter, seo strategies, website design

 

Keyword research always comes firstWhat should come first? Your website or your keyword research.

Unlike the chicken and the egg conundrum, this one is easy to answer – your keyword research should always come first.

Researching your keywords (not guessing) is vital if you are going to get the most out of your web presence. The words you target will have a big effect on your website’s structure, which is why it’s vital you do it before thinking about your design.

It’s not until you have your keywords that you can:

 

  • Create your SEO Copywriting
  • Plan your anchor text link building strategy
  • Decide on your site’s navigation
  • Create your title tags
  • Decide on your URLs
  • Write your META Descriptions

What keywords do you choose?

Choosing the right keywords/phrases is paramount, so here are a few tips on making sure you find the right ones.

1. Open your mind

First up, you’re looking for the words other people will use to find your products/services. They are not necessarily going to be the same ones you’d choose.

They must be relevant to what you do, after all, loads of traffic is useless unless is converts into buying customers.

Also think about using ‘long tail keywords’. For example, if you sold laptops, targeting ‘laptops’ would be very competitive, but it would also bring ‘browsing’ traffic. When people are ready to buy, they are more likely to use a term that includes the make and model of the specific laptop they want. Therefore it is important you also aim for these longer keywords too.

2. Word groups

Start off with words and phrases that relate to what you do. Then, add to that list words used within your industry. Expand it again to include words used in the media for your products and services. Then, for good measure, throw in some geographically specific phrases too.

Once you have your (long) list, use Google’s keyword research tool to refine your list.

3. Competition

Once you have your list, you then have to decide which are the best ones to target. That means looking at their relevancy and competition.

Basically you want a term  that brings lots of traffic, but not one that is highly competitive, because trying to rank for it will be a long hard slog.

You can use this table to help you identify which words are the best ones to go for:

keyword tool chart

 

As you can see, your whole website’s design and marketing campaigns are going to be focused around your keywords.

That’s why it is essential that, before you start any design or marketing, you research and find the keywords you want to target.

Tags: Keyword research, keywords, search engine optimisation, SEO copywriter, seo strategies, website design
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Comments (4)


7 years ago.

Thanks for your commeny - yup, keywords are an integral part of any marketing strategy, especially website creation. As you mentioned, blogging is a great way to help grab rankings for niche keywords too. Thanks for stopping by. Sally

Pucka 7 years ago.

Wow I love the article. For the record, the Chicken came first ;-). I believe that keyword research is very important and its critical that webmasters start with it to have the best chance of having their business appear on the first page of SERPs. Blogging also helps because you can target niche keywords that relate to the services you offer and increase your online visibility. Thanx for the great article.

Kes 7 years ago.

It helps to think of keyword research stage as market research. 1. You need establish what your target audience want i.e. what keywords they use 2. What the demand is like - how many searches per month there are and how much share of that traffic (market share) you need to meet your objectives. 3. How strong is the competion - how many other websites are competitng for the same keyword and can you afford to compete against them

7 years ago.

Hi Kes, thanks for your comment - 3 very key points.