Why Are You Losing Blog Fans?November 26th 2013 Sally Ormond blog ideas, blogging, running a blog
Achieving success with your blog and then maintaining your audience isn’t easy.
It takes a lot of hard work, but it can also be great fun.
So what happens when your analytics show your audience is in decline?
Well, I guess you could sob uncontrollably in the corner, or you could get proactive and do something about it.
Below are some of the key identifiers of a falling blog audience and some ideas about what you can do about it.
1. Pages per visit
In an ideal world, when people land on your blog you want them to explore and read several posts. But if your figures show they visit one or two pages (or that there has been a steady decline in the number of pages viewed over time), your blog is losing its appeal.
What do you do?
Review the materials you’ve been writing. Has your quality slipped? Are you still providing information that’s relevant and interesting to your audience?
You can also use Social Crawlytics to help you analyse how popular or unpopular your content is (or your competitor’s), because it provides a detailed report showing were and how often your content is shared.
2. Average time of visit
If your visitors are arriving and disappearing again almost immediately, your content isn’t engaging them and giving them a reason to hang around.
Take a look at what you’ve been writing – is it really relevant? Are you writing in an interesting and engaging way?
Go back through your archives to find which posts have proved popular and try something along those lines again.
3. Increasing traffic
What happens if your traffic is increasing, but you’ve not done anything to warrant the increase?
The problem with this is that it can make your complacent and think you don’t have to try to get people to come to your website.
This surge may well be just a blip and short-lived, so what do you do when it stops?
Never ever stop promoting your blog.
4. One source of traffic
You wouldn’t run a business that relied on just one customer, so why be happy with one source of traffic to your blog?
Put just as much effort into your newsletters, social media, video and website promotion. If you rely on Google alone and get hit by an algorithm change, you could find yourself in hot water.
Running a blog demands dedication.
Your readers are waiting for you to impart your knowledge so make sure you schedule time into your working week to keep up to date with your blogging.
New ideas are essential to maintain your blog’s appeal. Granted, over time it becomes harder and harder to dream up new and interesting topic ideas, so why not widen the remit of your blog and introduce another topic (just so long as it’s related to your niche).
This will give you a whole new ocean of blog ideas and could open you up to a whole new audience.
Keeping your blog fresh is a tough jog, but hopefully this post has given you a few ideas about how you can inject life back into it.