What’s The Optimum Number of Keywords?November 1st 2011 Sally Ormond Keyword research, keywords, search engine optimisation, seo strategies
Keywords are the holy grail of online marketing and search engine optimisation.
They are what stand between your website being relegated to being an expensive electronic brochure that no one ever sees, or being top of the search results in full technicolour glory.
So, if you want to be ‘top of the websites’, you need to do some serious research.
Most people understand they have to target the keywords that their customers use to search for their products and services rather than the ones they think they use.
And that means taking the time to do some serious research.
But that doesn’t stop some people going for very generic words.
If you want to stand a chance of ranking for your keywords (and don’t happen to have a multi million pound marketing budget), you must produce a list of keywords that are very specific. So if you sell TVs, the liklihood of being found under the keyword ‘TV’ is very remote because it will be highly competitive.
You’ll stand far more chance if you use words that reflect the make, model and your geographical location.
But chosing your keywords is just the tip of the ice berg.
When a client comes to me for SEO copywriting, they understandably want to maximise their chances of being found and, therefore, their ROI.
The problem is, presenting me with a vast list of words for each web page simply isn’t practical.
First off, it’s best to target only one or two keywords per web page. Yes, I did mean per web page – every page is indexed separately in the search engines so you can target different words for different pages.
Using keywords the right way
Knowing how to use and target your keywords is essential if your stragey is to work.
1. Each page on your website should be targeting different keywords.
2. Look to target a maximum of 2 primary keywords per page as any more can make the text unwieldy.
3. Make sure your content is relevant, interesting and compelling. It must also be written primarily for your reader (because they are the ones doing the buying)
4. Researching your keywords should be the first thing you do as your website’s design and navigation structure will be determined by the words you choose.
Your keywords are the life blood of your website. If you get those wrong, the traffic the search engines bring you may not be relevant to you. What’s the point in getting hundreds of visitors if they’re not looking for what you’re selling?