What is Negative SEO?

October 24th 2013       Sally Ormond       Matt Cutts, negative search engine optimisation, negative seo, what is negative seo

Negative SEO?

Is there such a thing?

You’ve heard of normal SEO (search engine optimisation) so common sense would dictate that this must be the opposite. But why would someone not want to be found by the search engines?

Probably because that’s not what negative SEO is all about. It’s actually a way of getting your competitors’ websites penalised by Google through various means, including  poor or bad links.

Sound a bit sneaky?

Well, since Google’s last updates (Panda and Penguin), the search engine has placed more emphasis on the quality of links pointing to a website. Therefore, in a darkened room somewhere, someone came up with the theory that it would be possible to get websites penalised by creating lots of ‘dodgy’ links.

I don’t want to give you sleepless nights, so here’s a video from Google’s very own Matt Cutts to put your mind at rest.

 

 

Tags: Matt Cutts, negative search engine optimisation, negative seo, what is negative seo
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