The Power of Joined Up MarketingMay 8th 2014 Sally Ormond content marketing, seo, social media
Why you need content, social media and SEO in your marketing strategy
Do you see content marketing, social media and SEO as three separate entities?
If you do, you’re probably not seeing the results you want from your marketing activities.
Content marketing is a must because. Social media widens your reach. SEO (search engine optimisation) boosts your visibility. But all are ineffective without the others.
Want to know how these 3 elements work together?
Blogging and content generation
Blogging is the most popular form of content marketing. It helps you share your expertise with your audience and attracts people to your website.
But if you just write, publish, write, publish you’re limiting your effectiveness.
Your blogs must be written with a clear SEO strategy in mind. That means using relevant keywords (but not stuffing them) to help your articles get found. Then, to amplify their reach make sure you promote them through your social media channels.
Newsletters and email marketing
There’s no better way to get your content out to your customers than through newsletters and email marketing.
When you’ve got great content you want to shout about, send it to them, or a snippet with a link back to your blog. And make sure your social media links are clearly shown so people can choose to interact with you through those channels too.
A great way to extend your influence is by approaching industry websites, magazine and bloggers to see if they’ll accept you as a guest blogger.
Again, use SEO (keywords) to increase visibility and promote through your social media platforms. i
Social networking and social media
Both of these have become part and parcel of everyday life, so your customers will expect you to be using them.
Use them to engage and chat with your audience as well as promote your blogs and articles. That point is very important; social interaction is about conversation not just offering great information.
Have you noticed how much time you spend on your smart phone?
More and more people are using them to browse the web, so it’s essential your website is mobile friendly to increase your potential audience.
Video is a very powerful marketing tool and, when coupled with great SEO and social sharing and promotion, can draw shed loads of traffic your way.
You see, whichever way you look at it, content, social and SEO are all interlinked, so make sure you use all three to boost your effectiveness online.