Testimonials That Pack a PunchMarch 13th 2012 Sally Ormond copywriting tips, how to ask for testimonals, how to get testimonials
One of your most powerful marketing tools are testimonials.
They show your credibility, level of service and boost that all important trust factor that’s needed to make someone buy from you.
The problem it, usually, when you ask for a testimonial, you end up with a rather wishy-washy “thank you, we were happy with the service you gave”, which tells the reader absolutely nothing.
So, how do you make sure you get what you need?
How to get a great testimonial
The only way to get the information you want, is to ask specific questions.
Tell your client that their feedback is important to help you and your company improve its products and service. Oh, and don’t forget to let them know that what they say will be used as a testimonial on your website and other marketing materials.
Here are a few ideas about the type of thing you could ask:
- Why did you choose our company?
- What made us stand out from our competitors?
- What did you need from us?
- Did you have any concerns about choosing us?
- How did we help you with your challenge?
- Did we help you achieve your goal?
- Where there any particular features about our service that you found particularly useful?
- Would you recommend us? If so, why?
- Would you like to add anything else?
When should you ask for a testimonial?
You should always aim to ask every client, but for some that’s just not practical.
If you offer a range of services and products, try to get testimonials that show off different aspects of your business.
Once received, regularly update your website – this will show off your expertise and help keep your website content fresh.
Remember, a good testimonial is worth its weight in gold. If you get into the habit of asking for them regularly, you’ll soon be doing it as second nature.