writing

How To Write For Your Market

Before you sit down and start writing, how much thought have you given to the people who will be reading your content? Hopefully, a lot.  The way you write will have a huge impact…

5 Reasons Why Your Writing Sucks

  It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had…

Experience Doesn’t Make The Best Copy

  One of the most frequent questions I’m asked by potential clients is do I have experience in their industry. At this point I have 2 choices: lie and say yes, be honest and…