writing with clarity

Matt Cutts Agrees With Me About Content Clarity

I’ve spent many hours writing about the importance of clarity in your copy. Not only that, but I have had many conversations with clients explaining to them…

Keeping Your Copy Clean

No, we’re not talking about what you think we’re talking about – this post it all about how to keep your copywriting message on target. On the face of it, writing copy may seem simple, but it’s not. For a start,…