writing for the web

The Absolute Truth About SEO Copywriting

  There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective:…

The Quick Way to Better Web Writing

Writing for the web isn’t difficult, but it is something you need to get to grips with if you want your content strategy to be effective. Below is a list…

Is SEO Copywriting Dead?

A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on…