writing content

A Feature Is Not A Benefit

  Not so long ago, I wrote a blog post about features and benefits. I was back on my soapbox again talking about the difference between features and benefits. Just to remind you: A…

How To Write Natural Content

  When it comes to copywriting and writing content in general, the only way to be is natural. That sentence sounds strange because surely writing is natural. You would think so, but something bizarre happens to people…

The Easy Way to Write Great Content Every Time

  On the face of it, writing content should be the easiest thing in the world. You have a product or service to…

Stop Wasting Money on Content That’s Useless

  Is there such a thing as useless content? Surely every piece of content is valuable to you – otherwise why would you write it? The problem comes down to…