working with a copywriter

The Copywriting Review Process

Working with a copywriter is a collaborative process. The first stage of the relationship is to give them a detailed and clear copywriting brief so they know exactly what you’re after. Then, they will go away and put together a first…

When You Shouldn’t Hire a Copywriter

Did I really just write that? Before worrying about the fact that I may have finally lost it, let’s think for a moment about what a copywriter actually does. Yes, they write to help…

Working With a Copywriter

A lot of businesses will soldier on with their marketing by writing their own content. But there will come a time when you either don’t have the time to produce your own stuff, or you realise it just isn’t working for…

Hiring a Copywriter – How to Make Sure The Process Runs Smoothly

It doesn’t matter how good you are at your job, sooner or later…

Listen to Your Copywriter

You hired a copywriter because of at least one of these reasons: You wanted to work with an experienced sales writer You needed an expert in their field You don’t have the time to do it yourself You don’t have the…

Why You Need a Website Copywriter

Once you’ve spent a small fortune and lots of time perfecting your website’s design, you’ll need content. That is often the one thing that’s overlooked by businesses. They put a lot of effort into…

Writing Copy is Easy – Right?

No one knows your business like you do, so surely you’re the best person to write your company’s copy, right? Wrong. It’s quite true that you know your business better than anyone else, but…

Getting The Most From Your Copywriter

  How to brief effectively The beginning of your relationship with your chosen copywriter is vital. You’ve done your research; you’ve asked the right questions and you’ve found the perfect writer to help you…