Website copywriting

Online Marketing–Mistakes That Could Damage Your Business

  Online marketing – love it or hate it, if you’re a business owner you have to get to grips with it. As the vast majority of the population use…

SEO–7 Things You Should Know

  Search engine optimisation – love it or hate it, it’s here to stay so you’d better get to grips with it. Before you ask, no I wouldn’t call myself an SEO expert. So why am I…

The Power of Your FAQ Page

The FAQ page is a must for most websites. To give your customers all the information they need about your company, products and services would be impossible without one. Can you imagine how long…

SEO Copywriting–Does Word Count Matter?

  As an SEO copywriter I hate word count. It’s counterproductive and here’s why. Over the years I have worked on many SEO copywriting projects – some direct with businesses others for SEO web designers and companies.…

How to Reduce Your Bounce Rate

Online marketers are obsessed about search engine optimisation. There’s nothing wrong with that, after all they wouldn’t get anywhere without keywords, backlinks and a decent website structure. But by spending every waking hour worrying…

SEO Copywriting–It’s All About Your Reader

  On the one hand you have your reader, on the other the search engine spiders. So who do you concentrate on? All too often, the copy on most websites seems to place the…

Woeful Websites

Most businesses realise that the internet is the place to be these days. It is a vast market place scoured by millions of internet users every day. But that doesn’t mean you should dash out and throw any old website together. If you want a website it should…

Websites That Convert – What’s Their Secret?

  How is your website doing? Does it get a lot of traffic? If so, is that reflected in your conversion rate? What I’m asking is, if your site gets…

What Pages Should My Website Have? Part 2

  In my last post we looked at the Home Page and About Us page. Now it’s the turn of the Products/Service page and FAQs. Products and…

What Pages Should My Website Have? Part 1

  When creating your website you have to consider several things – your design, its functionality, your message etc. Your unique selling point and the products and…