Website copywriting

SEO Copywriting–Does Word Count Matter?

  As an SEO copywriter I hate word count. It’s counterproductive and here’s why. Over the years I have worked on many SEO copywriting projects – some direct with businesses others for SEO web designers and companies.…

How to Reduce Your Bounce Rate

Online marketers are obsessed about search engine optimisation. There’s nothing wrong with that, after all they wouldn’t get anywhere without keywords, backlinks and a decent website structure. But by spending every waking hour worrying…

SEO Copywriting–It’s All About Your Reader

  On the one hand you have your reader, on the other the search engine spiders. So who do you concentrate on? All too often, the copy on most websites seems to place the…

Woeful Websites

Most businesses realise that the internet is the place to be these days. It is a vast market place scoured by millions of internet users every day. But that doesn’t mean you should dash out and throw any old website together. If you want a website it should…

Websites That Convert – What’s Their Secret?

  How is your website doing? Does it get a lot of traffic? If so, is that reflected in your conversion rate? What I’m asking is, if your site gets…

What Pages Should My Website Have? Part 2

  In my last post we looked at the Home Page and About Us page. Now it’s the turn of the Products/Service page and FAQs. Products and…

What Pages Should My Website Have? Part 1

  When creating your website you have to consider several things – your design, its functionality, your message etc. Your unique selling point and the products and…

Copywriting Isn’t Fiction – Fact

Many people believe that writing is just writing. It doesn’t matter what it’s for, it is basically the same animal. It can range from fiction, sales writing, promotional writing, poetry… But if you treat every form the…

Copywriting to Enhance Your Website

You’ve heard the saying “don’t judge a book by its cover”, well I hate to say it but people do. Not only that, but they’ll also judge you and your company by your written content whether in…

Website Copywriting 101

  As a website copywriter I know how difficult it can be to create text that is appealing, interesting and that converts readers into customers. So if you insist on going it alone and writing your own web copy, I can sympathise with you.…