website content

How To Get Your Website Converting Visitors Into Sales

This week, I’m bringing you a blast from the past. I wrote this blog many moons ago, but it’s still highly relevant today.…

Brochures And Websites – What’s The Difference?

No, I’ve not gone mad. I am aware that websites and brochures (even e-brochures) are very different things, however I’m not convinced everyone knows the difference.  This is where I…

What Do Your Customers Want From Your Website?

  If you knew what your customers wanted from your website, your life would be so much easier. So how do you know what your customers want?…

Why Your Website’s Content Is Hurting Your Business

  Derek’s got a problem. He’s been a painter and decorator for over a decade. Most of his work comes from word of mouth, but with more…

Why Traffic Isn’t the Be All and End All of Your SEO Strategy

  Websites and SEO (search engine optimisation) go hand…

Why Your Content Shouldn’t Be Like Your Competitors’

  Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However,…

The #1 Reason Why Your Website’s Not Converting Visitors Into Customers

  How’s your website performing? I’m not talking about its load time or looks, but how…

Website Content: Why You Need Three Levels of Content – Part 1

  Content is something that has many uses. That’s why your content marketing…

Stop Treating Content Like a Poor Cousin

  As a freelance copywriter something has become very plain to me. Over the years I’ve seen it happen time and time again. Without fail, every project follows the same…

The Fundamental Difference Between Blogging and Sales Writing

  A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and…