web copy

Copywriting For Sole Traders

  Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t…

What Your Home Page Should Say About You

  Your home page shouldn’t say anything about you. What? It should instead focus entirely on the benefits your customer will get if they buy from you.…

How Dell Changed The Face Of The Call to Action

  If you don’t use a call to action in your marketing, it’s going to be as useful as a…

Why Web Copy Shouldn’t Be a One Hit Wonder

  Steve Brookstein, Sam Bailey, Sam and the Womp, Yolanda Be Cool & DCUP, 3 of a Kind, Rui Da Silva, MARRS… What…

Website Content: What’s Important and What’s Not

  Believe it or not, your website is there to sell. In the past, when I’ve worked on website content projects, I have had clients say “we’re not to bothered…

The Hidden Value of Your About Us Page

You already know that the most effective website copywriting is completely focused on the reader. It should talk about them, tell them how you can help them…

Is There a Difference Between Web and Print Copy?

What is the difference between web copy and print copy? Actually, there isn’t a difference because other than the format in which they…

How to Write a Strong About Us Page

A little while ago, on my other blog (Freelance Copywriter’s Blog), I wrote a post about how to create a strong About Us page. It contained 5…