USP

Let’s Face it. You’re Not Unique

How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should…

Why Your Content Shouldn’t Be Like Your Competitors’

  Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However,…

Why is Your Business Unique?

Ever business is unique. Not necessarily in what it does, but in how it does it. That’s why it’s essential you stand up and shout about what makes you so different to your competitors – not literally…