twitter for business

What’s The Point of Twitter?

This blog first appeared on our sister blog, Freelance Copywriter’s Blog, but we felt it was so useful we wanted to share it with you here too. Despite the number of blog posts and articles you see…

Using Twitter – What to Tweet?

One of the main barriers that prevents businesses using Twitter is not knowing what to say. There is still a common misconception out there that makes people think that tweeters only ever talk about…

Should You Automate Your Tweets?

To state the obvious, Twitter is a social networking platform – is it really possible to automate being social? Let’s face it being social is about conversation, spontaneity and reacting to the comments of others. To be…

Companies Continue to Misuse Twitter

After browsing through The Drum recently, I was absolutely astonished to come across this statistic: 71% of companies are still ignoring consumer complaints on Twitter I mean, come on, these are your customers. Just because they choose…

Should You Automate Social Media?

When using social media within your marketing strategy, should you automate it? That question usually divides opinion. There are those that think it’s fine to automate and schedule a stream of updates so they always have a…

Social Media – Who’s Got Time For That?

‘I don’t have time’ or ‘it’s a complete waste of time’ (which usually translates into ‘I don’t understand it’) are 2 of the most common responses when…

A Beginner’s Guide To Using Social Media

  Some people take to social media like a duck to water, others find it slightly trickier to get to grip with how to use it and how to get…

Social Media–Connect, Don’t Spam

Everyone uses social media these days – or at least it seems like it. As a copywriter I use it a lot. Whether it’s tweeting for help (usually IT related problems), offering advice, promoting my blog posts, or just general chit-chat,…

Social Media–The Internet’s Marmite

  Most people will either love social media or hate it – with the odd few thrown in who simply don’t ‘get it’. But the problem is for those who hate or don’t ‘get it’, social media is here to stay…

How NOT To use Twitter

Twitter – a world in 140 characters. It seems such a harmless tool and yet it can make or break a business. Social media hasn’t only given you a much louder voice, it has also provided your…