testimonials

Testimonials or Case Studies?

  Testimonials or case studies? Which is best? Well, one thing’s certain, no one will believe a word you say without proof. It’s true. Your website content can be as compelling as you like, but if you don’t back up your…

How to Gain More Positive Customer Reviews

  Reviews, testimonials, or whatever you call them are a fantastic way of attracting new business. Potential customers are more likely to believe their peers about the level of your…

Warning: Testimonials Can Harm Your Business

On the face of it, testimonials have always been good for business. Potential new customers seek them out for reassurance. Reading what others have said gives them a good idea about the levels of…

The Art of Subtle Self-Promotion

Being a business owner means putting aside your British reserve and bigging yourself up. Every tweet, Facebook update, forum comment, brochure, website, email and newsletter is aimed at boosting your profile. But, how you go about that…