Why You Need a Social Media Policy
If you are business engaging in social media, it’s essential you have a social media policy in place. Every social media channel you engage in, is a direct line…
social media
Connecting Through Online Marketing
Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results…
Using Social Media Effectively
Once upon a time, customers could only get in touch with you by telephone, letter or by visiting your premises. If they were unhappy, they’d probably moan about you to a friend or two and you’d be non the wiser.…
Social Media–Connect, Don’t Spam
Everyone uses social media these days – or at least it seems like it. As a copywriter I use it a lot. Whether it’s tweeting for help (usually IT related problems), offering advice, promoting my blog posts, or just general chit-chat,…
Social Media–The Internet’s Marmite
Most people will either love social media or hate it – with the odd few thrown in who simply don’t ‘get it’. But the problem is for those who hate or don’t ‘get it’, social media is here to stay…
The Value of Internet Marketing
Internet marketing is vitally important for your business. Not convinced? OK, utilising activities such as article marketing, social media, blogging and other content creation will have a dramatic effect on your business’ online visibility and exposure.…
How NOT To use Twitter
Twitter – a world in 140 characters. It seems such a harmless tool and yet it can make or break a business. Social media hasn’t only given you a much louder voice, it has also provided your…
Managing Your Social Media Exposure
In the good old days customers would communicate with you via letter, phone or in person. Today things are very different. Now they can send you a tweet, post a comment on your blog or leave…
Getting To Grips With Social Media
Social media isn’t always an easy thing to get to grips with. It’s like any new thing – it takes a while to get the hang of it and a lot of practice.…
Effective Social Media
Social media is everywhere, everyone seems to be using it but are you really getting the most out of it? Of course, that is assuming you’re using it – you are though, aren’t you? Using social media doesn’t mean simply setting up a Facebook…
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