social media marketing

Social Media – Being Human

A funny thing happens to some people when they start using social media – they forget who they are. People still seem to believe that they have to be corporate and cardboard-like when interacting online – but…

Social Media – Who’s Got Time For That?

‘I don’t have time’ or ‘it’s a complete waste of time’ (which usually translates into ‘I don’t understand it’) are 2 of the most common responses when…

What is Social Media’s ROI?

There are a lot of companies out  there now using social media. But there are also a lot of companies who are still resisting it. The main reason is it’s perceived lack of Return on Investment (ROI),…

Relationship Selling is More Powerful than Traditional Cold Calling

Do you remember the days when marketing your business involved taking out an ad in a magazine or local paper. It was great…

Social Media For Business

Social media is a powerful marketing force. Most companies today realise this and have embraced it with open arms. But others are still needing a bit of encouragement. There are a number of big bosses out there who are yet to…

Why You Need a Social Media Policy

  If you are business engaging in social media, it’s essential you have a social media policy in place. Every social media channel you engage in, is a direct line…

Connecting Through Online Marketing

  Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results…

Using Social Media Effectively

  Once upon a time, customers could only get in touch with you by telephone, letter or by visiting your premises. If they were unhappy, they’d probably moan about you to a friend or two and you’d be non the wiser.…

Social Media–Connect, Don’t Spam

Everyone uses social media these days – or at least it seems like it. As a copywriter I use it a lot. Whether it’s tweeting for help (usually IT related problems), offering advice, promoting my blog posts, or just general chit-chat,…

Social Media–The Internet’s Marmite

  Most people will either love social media or hate it – with the odd few thrown in who simply don’t ‘get it’. But the problem is for those who hate or don’t ‘get it’, social media is here to stay…